Due to the depression of the overall environment of the automobile market, Audi, which ranked first in May this year, suffered from Waterloo for a long time. Compared with Mercedes Benz and BMW of the same level, Audi has been left behind in terms of sales volume. It is speculated by the outside world that the four circles can no longer be compared with the blue sky, white clouds and stars. But some things are often ups and downs, in June this year, Audi seems to have regained its momentum. In June 2019, FAW Volkswagen Audi sold a total of 58788 vehicles, an increase of 22.5% compared with the same period last year. In the first half of this year, its cumulative sales volume was 311871 vehicles, an increase of 2.1% compared with the same period last year, and a record high.
In terms of market segments, domestic models, such as Audi A4L, new Audi q5l, and new Audi q2l, have made outstanding achievements, achieving a monthly sales volume of 50088 vehicles, up 14.2% year on year. Among them, Audi A4L achieved sales volume of 14256 vehicles, an increase of 11.7% year-on-year, Audi q5l achieved monthly sales volume of 14194 vehicles, an increase of 64.7% year-on-year, and Audi q2l achieved a good result of 32% month on month growth. In terms of imported models, Audi's sales nearly doubled to 8700 due to the recent safety incidents and tariff reduction. Among them, Audi Q7, A8L and Sport models respectively reached 85.4%, 42.7% and 116% positive growth.
In fact, in the past few months, the sales volume of FAW Audi has not been optimistic. From January to May this year, BMW delivered 288506 new cars, an increase of 15.9% year on year. Take the title of BBA. Mercedes Benz sold 287639 vehicles in China, up 1.6% year on year. Second place. Compared with the first two rivals, Audi's 253625 vehicles, a year-on-year decline of 1.9% is not promising, once sliding to the bottom of BBA sales. But in June, FAW Audi regained its pace, and helped to achieve a positive growth of 2.1% in the first half of the year with outstanding achievements.
In the face of Audi's June submission, a German luxury car executive said that "it's not very deliberate to pursue ranking, now we should pay attention to the quality of business." It is reported that FAW Volkswagen Audi will launch new models such as Audi A6L and Audi Q3 to the market in the second half of the year, as well as the continuous output of new products such as Audi e-tron and Audi Q8. In the second half of the year, the competition in the luxury car market will become fierce.